About Us

JD Franz Research is a full-service public opinion and marketing research firm dedicated to proving that quality and integrity do make a difference. For over 35 years, our firm has established a reputation for responsiveness and quality that we believe makes us one of the premier research organizations in the nation. We take a great deal of pride in our work, and we know it shows in our results. Above all, we make every effort to develop understandable and useful information so your projects can lead to immediate action. Our firm is also certified as a DBE, SBE, and WBE.

Our Mission

Our mission is to assist managers and owners in the development of planning, marketing, and organizational strategy by providing the highest caliber of general public, consumer, and business intelligence in a timely and cost-effective manner. Our core philosophies include delivering a product where quality is never compromised and being thoroughly ethical in our conduct. In pursuing our mission, we strive to be fully responsive to customers' needs, exceed expectations, utilize state-of-the-art methods, present results in a format that is immediately actionable, and back our services with ongoing consultation and support.

Our History

Since 1981, we have been providing research implemented with meticulous attention to quality control. Our services include both quantitative and qualitative studies, and our specializations are the attitudes and behaviors of the consumer, the general public, and the business owner or manager.

We are proud of our reputation for responsiveness, timeliness, and professionalism, and we invite you to try us the next time your information needs call for research. We are confident that you will rapidly become another one of our highly satisfied clients.

Professional Associations

American Association for Public Opinion Research (AAPOR)
  • Board Member (2002-2010)
  • Member of the Ad Hoc Committee to Review the Code of Ethics (2009)

American Marketing Association (AMA)
  • AMASV Chapter President (1993-1995)
  • AMASV Chapter Vice President (1987-1992)

1900 Point West Way, Suite 276
Sacramento, CA 95815
Phone: 916.614.8777
Email: jdfranz@jdfranz.com

Management Team

Jennifer D. Franz, Ph.D.
Heather Taylor Holbert
Vice President and
Data Analysis Manager