- Most Cost-Effective for Reaching Members of the General Public
- High Level of Quality
- Moderate to High Response Rates
- Medium Cost


- Appropriate for All Literate Populations in the United States
- Relatively High Level of Quality
- Modest Response Rates
- Low Cost

- Appropriate for Populations That Have Internet Access
- Moderate Level of Quality
- Lowest Response Rates
- Lowest Cost

- Appropriate for Elites and Site-Based Surveys
- Generally of the Highest Quality
- High Response Rates
- Highest Cost

Focus Group Recommendations
Focus Group Recommendations
*Specify Groups of Approximately 10 People Each
*Specify Groups of Approximately 10 People Each
*Carefully Consider Diversity Versus Compatibility Within Groups
*Carefully Consider Diversity Versus Compatibility
Within Groups
*Conduct No Fewer Than Three Groups
*Conduct No Fewer Than
Three Groups
*In General, Conduct No More Than Five or Six Groups
*In General, Conduct No More Than Five or Six Groups