T e l e p h o n e S u r v e y s
  • Most Cost-Effective for Reaching Members of the General Public
  • High Level of Quality
  • Moderate to High Response Rates
  • Medium Cost
M a i l S u r v e y s
  • Appropriate for All Literate Populations in the United States
  • Relatively High Level of Quality
  • Modest Response Rates
  • Low Cost
O n l i n e S u r v e y s
  • Appropriate for Populations That Have Internet Access
  • Moderate Level of Quality
  • Lowest Response Rates
  • Lowest Cost
I n - P e r s o n S u r v e y s
  • Appropriate for Elites and Site-Based Surveys
  • Generally of the Highest Quality
  • High Response Rates
  • Highest Cost

Focus Group Recommendations

*Specify Groups of Approximately 10 People Each

*Carefully Consider Diversity Versus Compatibility
Within Groups

*Conduct No Fewer Than
Three Groups

*In General, Conduct No More Than Five or Six Groups