T e l e p h o n e S u r v e y s
- Most Cost-Effective for Reaching Members of the General Public
- High Level of Quality
- Moderate to High Response Rates
- Medium Cost
M a i l S u r v e y s
- Appropriate for All Literate Populations in the United States
- Relatively High Level of Quality
- Modest Response Rates
- Low Cost
O n l i n e S u r v e y s
- Appropriate for Populations That Have Internet Access
- Moderate Level of Quality
- Lowest Response Rates
- Lowest Cost
I n - P e r s o n S u r v e y s
- Appropriate for Elites and Site-Based Surveys
- Generally of the Highest Quality
- High Response Rates
- Highest Cost
